Let me introduce myself: I am Jose Mari Ardanaz Ezcurdia.
When I finished my first Camino de Santiago I discovered that what makes it a special place, what fills it with magic, is not its thousands of years of history, its legends, its monumentality… No. The magic of the Camino is the pilgrims who walk it and fill its veins with life: their stories, their motives, their desires and that brotherhood inconceivable in other places that makes them overcome languages, creeds or cultures and speak only ’empathy’ and ‘solidarity’. Those two things that the world is so in need of.
From that moment on I knew I wanted more. More Camino -I have already walked four Caminos- and more pilgrims -here is ‘Camino people’ to meet them-. I knew that my passion for Marketing -I have an EMBA from ESIC– for computers -I have an engineering degree in computer science– social networks and that habit that I have for sticking my nose into almost everything in search of a good story, could somehow combine to achieve something beautiful that would make me happy.