Ultreia
In the night of times the pilgrim who walked to Santiago used the Ultreian voice -beyond, ahead- to encourage other pilgrims on their way. Although the Way is an individual experience, it is lived in a group and shared. Often those who start out as perfect strangers in Roncesvalles end up becoming a synchronized family full of affection when they arrive in Santiago de Compostela.
A family in which each of its members has different motivations, qualities and skills but in which all the motivations, qualities and skills end up being put together to achieve a single objective, the common goal: to reach Santiago de Compostela by squeezing every step of the Way.
In the world of family, organizations and business we are increasingly in need of this kind of magic. A spell that can be explained by the culture of the three ‘C’s: Communication, trust and collaboration. The necessary tools for the most valuable asset (people) to be able to work as a team and multiply their results exponentially.